The History of Grandparents Day Marian McQuade hoped to establish a national day that would honour grandparents, and in 1970 she began a campaign to do so. McQuade raised awareness about senior citizens throughout the 1970s. In 1978, President Jimmy Carter declared the first Sunday after Labor Day to be National Grandparents Day.  Each year, the president issues a proclamation to keep the tradition going. Grandparents Day has both an... [read more]