March 17 is St. Patrick’s Day. So what? Why do we bother to celebrate St. Patrick’s Day around the world? Obviously, you might say, the day is to honor Ireland's patron saint, who introduced Catholicism to the Irish and rid their land of snakes.
But that's not really what we're celebrating, is it? We're really using it as an excuse to wear green and throw a big party. Everyone knows the Irish love a good party. Our methods of celebrating might differ around the world, but the idea is the same. When you think about it, St. Patrick's Day is smart marketing.
Irish bars exist in every major city, Gaelic football and hurling teams are now all over the world. There are Irish people in every nook and cranny on this planet. When it comes to St. Patrick’s Day they are all ready-made brand ambassadors. They will celebrate wherever they are, highlighting just how much fun the Irish are and make more people aware of St. Patrick’s Day.
Of course, not all Irish people can be bothered to celebrate St. Patrick’s Day. Even so, to some extent all Irish people everywhere enjoy the fruits of the holiday, which bring a positive spin to all things Irish.
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